Sip Safe was a campaign meticulously designed to confront the issue of drink spiking head-on. Inspired by the principles of Anti-design, the campaign embraced a raw and unpolished aesthetic, reflecting the chaotic and unsettling nature of spiking incidents. The campaign's name and logo were carefully crafted to capture its mission and resonate with its audience.

The distinctive brand identity served to raise awareness of the prevalence of drink spiking, empowering individuals to recognize symptoms and respond effectively. Through versatile mockups, the campaign demonstrated its adaptability across various mediums, ensuring a cohesive message and impactful outreach.

By disrupting conventional perceptions and prompting immediate attention, Sip Safe urged communities to take proactive measures to combat the risks of drink spiking and foster a safer environment for all.